Strategic IP & events

360° ownership and management across ticketing, broadcasting, fan experiences, merchandising and sponsorship.

NBA Japan games

For the first time in 16 years, two NBA teams, the Toronto Raptors and Houston Rockets, tipped off in Japan. Apart from presenting the league, Rakuten Sports was involved with all aspects of the game operations in Japan.

Rakuten Cup

Rakuten Cup is an international club soccer tournament. The first edition in 2019 saw the first-ever match between two top European clubs – FC Barcelona and Chelsea FC – in Japan, as well as Vissel Kobe taking on the Catalan giants.

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